I love digging into complex problems & coming up with elegant solutions that meet human and organizational needs.
I lead a small but mighty UX team with Transport Canada.
Could a web conferencing company expand its market by introducing a productivity tool that could improve ALL meetings? I led a small internal startup to find out.READ MORE
Launch an internal startup using lean startup principles
This two-phased strategic project helped my client understand how his product was positioned in the market, and what marketing and product changes he should make to achieve his growth goals.READ MORE
Understand the product's position in the market and provide recommendations
ReadyTalk was a software company considering expanding into the hardware market, and they looked to me to explore the opportunity from a customer, market and operational perspective.READ MORE
Build the business case for a new product
When Facebook Live, Blab and Periscope hit the scene, we wondered if we were facing the Innovator's Dilemma. Would a low-cost, inferior product disrupt our business?READ MORE
Understanding the Jobs people are hiring different streaming platforms to Get Done
Should we invest in a big product idea? Before taking the leap, the product team turned to me and my team to understand whether their customers really had the problem they were trying to solve.READ MORE
Understand the biggest struggles in running online events; decide whether to build a particular feature
The product team was sure they were building what customers wanted.. until we talked to them
Using prototypes to quickly learn about and improve the travel experience for public servants.
It’s not Live Chat, it’s Messaging
Paying too much attention to today’s customers may make you blind to tomorrow’s.
I've worked for product companies as well as agencies, as a product strategist, a UX designer, a director of product and an innovation manager. Let's connect and talk about how best I can put my skills to work for you!More about me
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