Areas of focus since 1999
I’ve always been fascinated by semantics and the power of words. I started my French studies at the age of 4, and spent time abroad as an Exchange Student. I also studied German, Spanish and Linguistics.
A major focus of my work at LexisNexis was ensuring equal access to digital information. I became an expert on Section 508 and WCAG compliance and wrote my thesis on RIA Accessibility.
I left the coding world to focus on designing (rather than just building) usable and delightful online experiences. I designed artifacts like wireframes and user flows as a direct output from in-depth customer interactions.
Lean Startup / Entrepreneurship
I now investigate customer insights and market trends. I’ve served as an Intrapreneur in the Innovation department of two separate organizations, identifying new strategic opportunities and bringing new products to market.
Hey, I'm Andrea.
I'm a left-handed Canadian marathoner living in Denver, CO with my fiancee and our cat Tobey (aka Schmobey, aka Toblerone).
I believe in continuous self-improvement and mastery. I hold four college degrees, because as soon as I achieve competence in something, I'm eager to dive deep into something else.
I got into web development in my sparetime in college, and decided I wanted to pursue it as a career. Over the past *ahem* 15 years I've evolved from development to information design to product development and strategy. I love learning and sharing ideas, and am considered a pretty outgoing introvert. I love conferences and events as both an attendee and a presenter.
I hope what I have to share is interesting and/or helpful. I know they're not always the same thing. :-)
Thanks for stopping by!
Latest Blog Posts
One of my favorite authors is Dr. Wayne Dyer. I’ve found his books inspiring and referred back to them countless times through my life. I almost said ‘career’ there, but these aren’t business books per se. They’re about living life to the fullest. The single book that has affected me the most is “Manifest Your[…]
We recently launched two new products at ReadyTalk. We set up landing pages to allow people to sign up in advance, so that we could let them know when the product would be available for trial. Although we could have managed this process ourselves via mailing lists, we decided to use the platform Prefinery, built[…]
This was my second year attending the Lean Startup Conference. Last year I was an attendee, and this year I was honored to have been selected as a speaker. I’ll admit that having my own dedicated timeslot (at 2:30pm the final day of the conference) meant I was never completely in “learner” mode, in the[…]
This past weekend I attended the Global Startup Battle at Boulder Startup Weekend. I attended the weekend to see how the mentors (a team of heavy hitters from different industries) would guide the teams to validate their ideas and identify viable business models. Perhaps I should have had an inkling that that wasn’t their focus[…]
They say you can’t learn ’til you launch, but you need to truly launch. Don’t solely rely on internal feedback or solve a problem so specific you can never grow the business.
My name is Andrea Hill, and I’m *not* a start-up founder. I work on a small team and do customer discovery and testing to find product-market fit, I read all about #growth-hacking and am trying to optimize this whole pricing thing. But at the end of the day I go home, secure that I’ll get a nice paycheck (with 401(k) match!) on a regular basis.
Google has always stated its mission is to “organize the world’s information and make it universally accessible and useful.” Amazon’s is to “build a place where people can come to find and discover anything they might want to buy online.”
Creating a landing page to validate interest in and willingness to pay for your product is an oft-mentioned strategy in the lean startup community.
But landing page development can be an easy way to generate excitement and shared vision with an internal team as well.
It’s been several years since I was doing a lot of public speaking as part of my role at Worldways Social Marketing. I’m now prepared to share my insights on intrapreneurship and innovation with others.
The Lean Startup movement has become a popular approach to considering and validating new business opportunities. It focuses on customer discovery and taking an iterative approach to designing and developing the business.