You Can’t Hurt Coke’s Feelings

As organizations increasingly turn to social media to engage with (or broadcast to) their audience, the etiquette for setting up a corporate account needs to be considered. Frequently, an organization will set up a company-branded Twitter account, complete with a corporate logo as the avatar and devoid of any sense of personality. This seems “safer”,[…]

Chipotle Haiku Contest

Win via Facebook Chipotle burrito prize Write, invite, vote-NOW! Chipotle just announced an online contest: today only, post a haiku on their Facebook page, and the haiku with the most “likes” wins. Chiptole commercials are always creative, and recently they’ve looked to crowdsourcing for content. This contest also takes the next step, encouraging hopeful winners[…]

Numbers Lie

According to MarketingCharts.com, as of November 2009 Facebook has 46% of the US market share of social networking site visits. Does that mean you need to have a Facebook presence, because nearly half the people you want to reach are on there? Well, is your target audience all US social networking site visitors? (This is[…]

Career Advancement Core Conversation at SxSW

Back in a post last August, I asked you, my blog readers and twitter followers, to vote for my SxSW proposal: “Forging your Ideal Career”. And you listened! Today I’m very happy to announce that I will be speaking at the 2010 South By Southwest Interactive Festival. As I mentioned back in the blog post,[…]