What’s the deal with “Crowdsourcing”?

So far this year I’ve spoken at two conferences with my co-worker Tonya Peters, and we conduct a “social media terms quiz” to assess the level of knowledge of the audience. The one term that consistently throws people off is “crowdsourcing”. Crowdsourcing is basically what it sounds like: outsourcing to a group. Or according to[…]

Buzz-worthy

Emanuel Rosen wrote the book on word-of-mouth marketing. Literally. In the late ’90s, he was the author of the national bestseller “The Anatomy of Buzz.” I listened to the audiobook, and mentioned it in passing in a blog post from last July. Earlier this week, I received an email that seemed to come from Mr.[…]

Want effective online marketing? DON’T build a website.

At least, don’t only build a site. A decade or so ago, having a website was a huge marketing initiative. If an ad had a URL on it, people would check it out simply out of novelty. A website was a way to give people additional information on your products and services, information that they[…]

Social Media Confession: I Hate Online Video

Yes, I know that as a good social media aficionado I should be following Gary Vaynerchuk (@GaryVee on twitter). He’s an Internet celebrity, largely as a result of his daily webcast about wine, and is recognized as a visionary in the arena of online marketing and social media. I’ll never learn much from Gary directly,[…]

So much for an open presidency

Much has already been written about the importance of the use of technology in the U.S. election. Change.gov has been applauded as an important nod to the importance of engaging with people, yet has still received some criticisms about how open it really is. Still, it is a fantastic indicator of the effectiveness of technology[…]