This was my second year attending the Lean Startup Conference. Last year I was an attendee, and this year I was honored to have been selected as a speaker. I’ll admit that having my own dedicated timeslot (at 2:30pm the final day of the conference) meant I was never completely in “learner” mode, in the[…]
This past weekend I attended the Global Startup Battle at Boulder Startup Weekend. I attended the weekend to see how the mentors (a team of heavy hitters from different industries) would guide the teams to validate their ideas and identify viable business models. Perhaps I should have had an inkling that that wasn’t their focus[…]
My name is Andrea Hill, and I’m *not* a start-up founder. I work on a small team and do customer discovery and testing to find product-market fit, I read all about #growth-hacking and am trying to optimize this whole pricing thing. But at the end of the day I go home, secure that I’ll get a nice paycheck (with 401(k) match!) on a regular basis.
Creating a landing page to validate interest in and willingness to pay for your product is an oft-mentioned strategy in the lean startup community.
But landing page development can be an easy way to generate excitement and shared vision with an internal team as well.
The Lean Startup movement has become a popular approach to considering and validating new business opportunities. It focuses on customer discovery and taking an iterative approach to designing and developing the business.