Comments on: You Can’t Hurt Coke’s Feelings http://www.afhill.com/blog/you-cant-hurt-cokes-feelings/ Reflections on online strategy, social media marketing, web accessibility and interactive design. Thu, 02 Sep 2010 16:47:31 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ari Herzog http://www.afhill.com/blog/you-cant-hurt-cokes-feelings/#comment-226056 Ari Herzog Sun, 21 Feb 2010 23:58:58 +0000 http://www.afhill.com/blog/?p=2507#comment-226056 Depends how you define brand relations. Your blog is powered by Wordpress, whose name I see at the bottom of every post. Even if you delete that footer, wordpress is still mentioned in your source code. It may be different from drinking a bottle of Coke every month for 10 years, but it's still brand relations. Will Wordpress care if you leave them for Squarepants or Posterous? No. Will Coke care if you vacate that 10-year purchasing history for Pepsi? No. But that doesn't mean there isn't a relationship. .-= Ari Herzog´s last blog post ..<a href="http://ariwriter.com/how-to-enhance-your-blog-comment-be-quick-and-current/" rel="nofollow">How to Enhance Your Blog Comment: Be Quick and Current</a> =-. Depends how you define brand relations. Your blog is powered by Wordpress, whose name I see at the bottom of every post. Even if you delete that footer, wordpress is still mentioned in your source code. It may be different from drinking a bottle of Coke every month for 10 years, but it’s still brand relations.

Will Wordpress care if you leave them for Squarepants or Posterous? No.
Will Coke care if you vacate that 10-year purchasing history for Pepsi? No.
But that doesn’t mean there isn’t a relationship.
Ari Herzog´s last blog post ..How to Enhance Your Blog Comment: Be Quick and Current

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