I’ve been reading more about video marketing and promotion as of late, and there seem to be a few schools of thought.
Your video should live in one place
Similar to how you don’t want duplicative content on your blog and elsewhere, your video should have one home and you should promote that single location. You may have a teaser video on YouTube, but you’d drive to your site to see the entire content.
Your video should be everywhere
This is the reason services like OneLoad exist. Your content should be available everywhere people may seek it out.
I suspect there is no “right” or “wrong”, but these different approaches are related to your intent. Is the video a promotional tool to drive traffic to your content, or is it the actual content itself? If you are creating video as a means to drive traffic to your site, you’d want it in as many places as possible.
But if your video IS the content, you’d want to be a bit more selective so that you can focus your marketing on a single location and try to really drive up traffic to that one location. Possibly this may help you from competing against yourself in SERPs.
What about optimization?
Something else to consider – when you post your videos in multiple places, you could use different keywords, titles, descriptions on different platforms to test their effectiveness- Basically some A/B testing between platforms on the same content. This follows along the model of the video being the driver to content – similar to the idea of using different keywords in an ad buy.
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