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	<title>Comments on: What&#8217;s the deal with Twittad &#8211; does it work? who knows?</title>
	<atom:link href="http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/</link>
	<description>Reflections on online strategy, social media marketing, web accessibility and interactive design.</description>
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		<title>By: Andrea Hill</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-220737</link>
		<dc:creator>Andrea Hill</dc:creator>
		<pubDate>Thu, 29 Oct 2009 23:00:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-220737</guid>
		<description>Nope, it&#039;s gone :(   Hope you can recreate!</description>
		<content:encoded><![CDATA[<p>Nope, it&#8217;s gone <img src='http://www.afhill.com/blog/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' />    Hope you can recreate!</p>
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		<title>By: Fuzu</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-220691</link>
		<dc:creator>Fuzu</dc:creator>
		<pubDate>Thu, 29 Oct 2009 04:14:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-220691</guid>
		<description>Ooh oops i just typed a long comment and when i hit reply it came up blank! Please please tell me it worked properly? I do not want to sumit it again if i dont have to! Either the blog glitced out or i am just stuipd, the second option doesnt surprise me lol.</description>
		<content:encoded><![CDATA[<p>Ooh oops i just typed a long comment and when i hit reply it came up blank! Please please tell me it worked properly? I do not want to sumit it again if i dont have to! Either the blog glitced out or i am just stuipd, the second option doesnt surprise me lol.</p>
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		<title>By: iPod, Web, How to, Internet, Computer, Free Software, Tips, Make Money Online with AhTim</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-63150</link>
		<dc:creator>iPod, Web, How to, Internet, Computer, Free Software, Tips, Make Money Online with AhTim</dc:creator>
		<pubDate>Tue, 23 Sep 2008 03:58:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-63150</guid>
		<description>&lt;strong&gt;Make Money Online with TwittAd...&lt;/strong&gt;

Long time I do not write make money online article. Well, its always opportunities there depends on how you grasp. Have you come over way to make money online via Twitter?
I mentioned manual way to provide ads on my twitter account after the Twitter in...</description>
		<content:encoded><![CDATA[<p><strong>Make Money Online with TwittAd&#8230;</strong></p>
<p>Long time I do not write make money online article. Well, its always opportunities there depends on how you grasp. Have you come over way to make money online via Twitter?<br />
I mentioned manual way to provide ads on my twitter account after the Twitter in&#8230;</p>
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		<title>By: James Eliason</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-58112</link>
		<dc:creator>James Eliason</dc:creator>
		<pubDate>Mon, 08 Sep 2008 16:14:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-58112</guid>
		<description>Twitter ultimately has the key for the stats of a individual page within Twitter.  It is our hope that they will see the growth of Twittad and find that many within their community are excited about this as a means of advertisement and revenue sharing.  

We launched on August 26th and we already have almost 650 Twitter users signed up from all over the world and 50 advertisers on board.  

Thanks!</description>
		<content:encoded><![CDATA[<p>Twitter ultimately has the key for the stats of a individual page within Twitter.  It is our hope that they will see the growth of Twittad and find that many within their community are excited about this as a means of advertisement and revenue sharing.  </p>
<p>We launched on August 26th and we already have almost 650 Twitter users signed up from all over the world and 50 advertisers on board.  </p>
<p>Thanks!</p>
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		<title>By: Andrea</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-58111</link>
		<dc:creator>Andrea</dc:creator>
		<pubDate>Mon, 08 Sep 2008 15:55:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-58111</guid>
		<description>I&#039;ll be excited to see how you work to help offer advertisers means other than just via followers or updates to find profiles to advertise on-working with twellow seems to make some sense. 

I do think that for companies to invest in this sort of advertising in the long term, there will need to be some means for them to measure ROI. 

If you are currently monitoring the presence of the ads by ensuring the ad is being served up using your own ad hosting and log files, that could help to report back how often it&#039;s being viewed. That could be a way for you to at least be able to give advertisers some numbers on how often their ad is being viewed.. and potentially gives you a means to sell ads per impression rather than by time. And, you could instruct advertisers to use a custom URL in their ads so that they may have some idea about who&#039;s coming from those ads..

Best of luck as you navigate these waters!</description>
		<content:encoded><![CDATA[<p>I&#8217;ll be excited to see how you work to help offer advertisers means other than just via followers or updates to find profiles to advertise on-working with twellow seems to make some sense. </p>
<p>I do think that for companies to invest in this sort of advertising in the long term, there will need to be some means for them to measure ROI. </p>
<p>If you are currently monitoring the presence of the ads by ensuring the ad is being served up using your own ad hosting and log files, that could help to report back how often it&#8217;s being viewed. That could be a way for you to at least be able to give advertisers some numbers on how often their ad is being viewed.. and potentially gives you a means to sell ads per impression rather than by time. And, you could instruct advertisers to use a custom URL in their ads so that they may have some idea about who&#8217;s coming from those ads..</p>
<p>Best of luck as you navigate these waters!</p>
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		<title>By: James Eliason</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-58110</link>
		<dc:creator>James Eliason</dc:creator>
		<pubDate>Mon, 08 Sep 2008 15:43:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-58110</guid>
		<description>Andrea, 

Thanks for the write up on Twittad.  You bring up some very good points about Twittad and the service it provides for both Twitter users and Advertisers. 

It is my belief that Twitter will begin to evolve their users pages into more of a social network.  I do not believe that they will go complete Facebook on us, but in order for them to monetize the site in someway, they will need to make their users pages interactive.  

Allowing us (by us I mean Twitter users) to upload applications, upload photos and allow promotion of the individual, the metrics of a users Twitter page will then become available.  I am sure Twitter knows how many people visit your profile page on Twitter..but as of today they dont release that information.

Our goal at Twittad is to setup a advertising network that rewards the Twitter user with a revenue share program.  We are working hard to make changes to the site, including taking the intial steps of working with Twellow.com to grab their API to place Twittad users into specific categories.  This will allow the advertisers to find Twitter users based on demographics.  

Once we get that piece built, and a few other pieces in place we hope to have a good ad platform so it makes sense for Twitter to open up the profile pages into the HTML format.  (then we can track clicks on a ad for the advertiser)

Thanks again for the write up- and stay tuned! We have some exciting things in the pipeline.

Regards, 
James Eliason
President/CEO Twittad.com</description>
		<content:encoded><![CDATA[<p>Andrea, </p>
<p>Thanks for the write up on Twittad.  You bring up some very good points about Twittad and the service it provides for both Twitter users and Advertisers. </p>
<p>It is my belief that Twitter will begin to evolve their users pages into more of a social network.  I do not believe that they will go complete Facebook on us, but in order for them to monetize the site in someway, they will need to make their users pages interactive.  </p>
<p>Allowing us (by us I mean Twitter users) to upload applications, upload photos and allow promotion of the individual, the metrics of a users Twitter page will then become available.  I am sure Twitter knows how many people visit your profile page on Twitter..but as of today they dont release that information.</p>
<p>Our goal at Twittad is to setup a advertising network that rewards the Twitter user with a revenue share program.  We are working hard to make changes to the site, including taking the intial steps of working with Twellow.com to grab their API to place Twittad users into specific categories.  This will allow the advertisers to find Twitter users based on demographics.  </p>
<p>Once we get that piece built, and a few other pieces in place we hope to have a good ad platform so it makes sense for Twitter to open up the profile pages into the HTML format.  (then we can track clicks on a ad for the advertiser)</p>
<p>Thanks again for the write up- and stay tuned! We have some exciting things in the pipeline.</p>
<p>Regards,<br />
James Eliason<br />
President/CEO Twittad.com</p>
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		<title>By: Andrea</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-58105</link>
		<dc:creator>Andrea</dc:creator>
		<pubDate>Mon, 08 Sep 2008 15:12:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-58105</guid>
		<description>as you know, I have a strong aversion to ANY type in a background image, so that also colours my impression of this service!</description>
		<content:encoded><![CDATA[<p>as you know, I have a strong aversion to ANY type in a background image, so that also colours my impression of this service!</p>
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		<title>By: Andrea</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-58104</link>
		<dc:creator>Andrea</dc:creator>
		<pubDate>Mon, 08 Sep 2008 15:11:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-58104</guid>
		<description>Certainly, the idea of paid endorsements or related ads being served up makes some sense. The other day, the &lt;a href=&quot;http://cherp.us/blog/2008/09/03/dear-twitter/&quot; rel=&quot;nofollow&quot;&gt;cherp blog had a post about recommendations&lt;/a&gt;. While their post was about recommending other twits, I think it could be interesting to have some sort of semantic mining to surface products or services you may be interested.

For example, my good friend Keith Baker (&lt;a href=&quot;http://www.twitter.com/ikeif&quot; rel=&quot;nofollow&quot;&gt;@ikeif&lt;/a&gt;) has had recent frustrations with dreamhost and cscc that he&#039;s tweeted about. What if he could be served up ads for alternative services as a result? Now that would be interesting from an advertiser standpoint, although it doesn&#039;t put dollars in the twit&#039;s pocket.</description>
		<content:encoded><![CDATA[<p>Certainly, the idea of paid endorsements or related ads being served up makes some sense. The other day, the <a href="http://cherp.us/blog/2008/09/03/dear-twitter/" rel="nofollow">cherp blog had a post about recommendations</a>. While their post was about recommending other twits, I think it could be interesting to have some sort of semantic mining to surface products or services you may be interested.</p>
<p>For example, my good friend Keith Baker (<a href="http://www.twitter.com/ikeif" rel="nofollow">@ikeif</a>) has had recent frustrations with dreamhost and cscc that he&#8217;s tweeted about. What if he could be served up ads for alternative services as a result? Now that would be interesting from an advertiser standpoint, although it doesn&#8217;t put dollars in the twit&#8217;s pocket.</p>
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		<title>By: keif</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-58103</link>
		<dc:creator>keif</dc:creator>
		<pubDate>Mon, 08 Sep 2008 15:08:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-58103</guid>
		<description>This isn&#039;t the first service to do something similar (of course, now I can&#039;t find it, but it added a banner to the top of your site in regards to twitter as well).

I&#039;m with you - it&#039;s interesting, but not viable. It requires you to look at profiles, and for those ads to be progressive enough to encourage you to actually want to visit the site (by *gasp* typing in a URL!).

The best uses of profiles I&#039;ve seen have been people adding in a &quot;personal brand card&quot; with links to their linkedin/myspace/facebook profiles. Some people actually have received job offers through the paths people made from twitter to linkedin (one I know of, personally).

It&#039;s a tool, people are bound to try and monetize it, but with its current model, I don&#039;t think &quot;background ads&quot; are the way. It&#039;s obvious spam isn&#039;t, either.

*brought to you by Carl&#039;s Jr.</description>
		<content:encoded><![CDATA[<p>This isn&#8217;t the first service to do something similar (of course, now I can&#8217;t find it, but it added a banner to the top of your site in regards to twitter as well).</p>
<p>I&#8217;m with you &#8211; it&#8217;s interesting, but not viable. It requires you to look at profiles, and for those ads to be progressive enough to encourage you to actually want to visit the site (by *gasp* typing in a URL!).</p>
<p>The best uses of profiles I&#8217;ve seen have been people adding in a &#8220;personal brand card&#8221; with links to their linkedin/myspace/facebook profiles. Some people actually have received job offers through the paths people made from twitter to linkedin (one I know of, personally).</p>
<p>It&#8217;s a tool, people are bound to try and monetize it, but with its current model, I don&#8217;t think &#8220;background ads&#8221; are the way. It&#8217;s obvious spam isn&#8217;t, either.</p>
<p>*brought to you by Carl&#8217;s Jr.</p>
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		<title>By: Tim Wilson</title>
		<link>http://www.afhill.com/blog/whats-the-deal-with-twittad-does-it-work-who-knows/#comment-58102</link>
		<dc:creator>Tim Wilson</dc:creator>
		<pubDate>Mon, 08 Sep 2008 15:06:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.afhill.com/blog/?p=1067#comment-58102</guid>
		<description>I agree that this probably isn&#039;t &quot;it&quot; when it comes to how to make money off of Twitter. But, there are a couple of other angles to come at this from.

When it comes to Adsense on your own site, there is some potential value to your readers. They should be able to tell that these are sponsored links, but the links displaying are based on the content on your site, right? So, the idea is that they&#039;re relevant. Twittad is much older school advertising, I think -- advertisers pick where they want to advertise, and that&#039;s probably driven more by the number of followers or geographic location of the tweeter than the relevance of their tweets. That, as you pointed out, is a problem, as I don&#039;t think profiles get many views (I tend to look at profiles in Tweetdeck when I do look at them...and that doesn&#039;t include background images).

If you turned it around and made Twitter advertising more of an endorsement/testimonial, it might make more sense. For instance, if @afhill26 advertised a particular brand of running shoe, or if @tgwilson advertised Eloqua. In that situation, though, you&#039;d almost want another profile section: &quot;Products I endorse.&quot; Which, of course gets to your point about...

Measuring effectiveness. I agree that, given Twitter&#039;s current setup, getting a visitor a clickable link is next to impossible, and measuring that is even tougher. Now, if the advertiser set up custom landing pages for Twittad clickthroughs, then there would both be some measurability *and* some relevant messaging, potentially (e.g., @conniereece has a landing page for her Twitter profile link -- different application, but that sort of approach could make things better).</description>
		<content:encoded><![CDATA[<p>I agree that this probably isn&#8217;t &#8220;it&#8221; when it comes to how to make money off of Twitter. But, there are a couple of other angles to come at this from.</p>
<p>When it comes to Adsense on your own site, there is some potential value to your readers. They should be able to tell that these are sponsored links, but the links displaying are based on the content on your site, right? So, the idea is that they&#8217;re relevant. Twittad is much older school advertising, I think &#8212; advertisers pick where they want to advertise, and that&#8217;s probably driven more by the number of followers or geographic location of the tweeter than the relevance of their tweets. That, as you pointed out, is a problem, as I don&#8217;t think profiles get many views (I tend to look at profiles in Tweetdeck when I do look at them&#8230;and that doesn&#8217;t include background images).</p>
<p>If you turned it around and made Twitter advertising more of an endorsement/testimonial, it might make more sense. For instance, if @afhill26 advertised a particular brand of running shoe, or if @tgwilson advertised Eloqua. In that situation, though, you&#8217;d almost want another profile section: &#8220;Products I endorse.&#8221; Which, of course gets to your point about&#8230;</p>
<p>Measuring effectiveness. I agree that, given Twitter&#8217;s current setup, getting a visitor a clickable link is next to impossible, and measuring that is even tougher. Now, if the advertiser set up custom landing pages for Twittad clickthroughs, then there would both be some measurability *and* some relevant messaging, potentially (e.g., @conniereece has a landing page for her Twitter profile link &#8212; different application, but that sort of approach could make things better).</p>
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