Web2.0 – an era of social networking, user-created content. We are each Time’s Person of the Year – we personalize everything we encounter. We post, blog and twitter with increasing ease. There is some anonymous reader out there, but increasingly the tools of web2.0 become the medium, and we care less about the message (‘content is king’ is so web1.0).
What was that we learned in our communications classes? Know your audience. But in web2.0, with our “friends” we’ve never set eyes on hidden behind their obscure SNs, it is easy to forget that we are in fact publishing. Blogging is primarily a one-sided communication, and therefore it is difficult to moderate the message. Sure, we can edit and even delete, but that doesn’t change the fact that we’ve sent a message out into the world. Unlike a discussion, which can change and involves both a listener and a speaker, blogging separates the writer from the content as soon as “send” is pressed. And sometimes that message can take on a life of its own.
Writing this, I’m thinking of that YouTube “the machine is us/using us” video..
Web2.0 technologies may give us new opportunities to discuss and collaborate, but that is not to say that it is the most effective method of communication in all cases. As it gets increasingly easy to post, it may seem more temporary, but remember, http://web.archive.org is forever….
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