SEO is dead, long live Social Media?

Yesterday at the Thin Air Summit, I attended a panel entitled “Search Engine Optimization with New Media.” Panelists were Brett Borders, Elizabeth Yarnell and John Fischer, and the session was moderated by Micah Baldwin. The presentation consisted of a slide overview by Brett, some general recommendations by the other panelists, and then a few brave[…]

Artificial Intelligence: a solution for Artificial Content? (Fighting Hidden Keyword Spam)

I was recently doing some research for a blog post I’m writing on screen readers vs SEO for the RI:Technology Blog. A 2005 blog post by Matt Cutts from Google entitled “SEO Mistakes: Unwise Comments” solicited many concerns about the use of hidden content being considered keyword spam. There are plenty of legitimate reasons for[…]