SEO is dead, long live Social Media?

Yesterday at the Thin Air Summit, I attended a panel entitled “Search Engine Optimization with New Media.” Panelists were Brett Borders, Elizabeth Yarnell and John Fischer, and the session was moderated by Micah Baldwin. The presentation consisted of a slide overview by Brett, some general recommendations by the other panelists, and then a few brave[…]

Headers and Images – Alt Text and the Weight Factor

I am drafting an article for the RI:Technology blog on Screen readers and Search Engines, and was reviewing a paper a colleague wrote about Search. He mentioned sIFR as a technique “to bring content to search engines”. I asked another colleague about this, as I’d always just considered sIFR as a “stylability” technique. We started[…]