The inevitable business card exchange occurs at a networking event. You meet Jay Simpson, who tells you he’s an IT director. IT? What does that even mean anymore?
We at Resource have been educated in the concepts pertaining to The Open Brand for months now. One of the premises in the book is that there are four different types of “iCitizens”, divided based on their motivations behind their online activities. We’d done some internal activities involving self-assigning ourselves to one group or another,[…]