Core Conversations at SxSW

Sessions at the South By SouthWest conference are classified as keynotes, solo presentations, panels, core conversations, book reading, or trade show events. In my initial planning of sessions to attend, I shied away from the Core Conversations, as I worried that the non-structured format would not offer the insights as more planned sessions. As it[…]

Want effective online marketing? DON’T build a website.

At least, don’t only build a site. A decade or so ago, having a website was a huge marketing initiative. If an ad had a URL on it, people would check it out simply out of novelty. A website was a way to give people additional information on your products and services, information that they[…]

Spring <br /> and Life Lists

In high school, I was very comfortable speaking in front of groups. I was in debate and drama, and had to do several presentations when I was an exchange student (often in French!). For some reason, however, when I got to University I developed a slight fear of public speaking. I struggled with an inability[…]

Web2.0 activities — and by whom?

There was recently a post on ReadWriteWeb that referred to an article on Museum2.0, “How Much Time Does Web 2.0 Take?“. Lately I’ve posted a few times on the classification of user online behavior that was based on the individual’s motivation. In several cases, we examine users online behaviour and accordingly assign them to a[…]