Search Strategy for RIAs – Social promotion

March 5, 2009

Have you heard of the Burger Angry-gram from the factory workers at Crispin Porter + Bogusky? If not, you may have just googled it to learn more. But what do you see?
With interactive experiences built in Flash like the angry-gram, you may find one sole search result for the site itself, with many more references [...]

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Will social media render search engines obsolete?

February 25, 2009

When I speak about how social media is changing expectations, I often focus on the change in information gathering and seeking. With over 1.6 million new posts a day, and 6 million twitter accounts, there is an overabundance of information available. The challenge to effective information gathering online is no longer search, it’s filter.
We [...]

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SEO is dead, long live Social Media?

November 10, 2008

Yesterday at the Thin Air Summit, I attended a panel entitled “Search Engine Optimization with New Media.” Panelists were Brett Borders, Elizabeth Yarnell and John Fischer, and the session was moderated by Micah Baldwin.
The presentation consisted of a slide overview by Brett, some general recommendations by the other panelists, and then a few [...]

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Google devaluing Human-Filtered Directories?

October 22, 2008

At the Mile High Social Media Club meeting tonight, speaker Brett Borders mentioned that the google webmaster guidelines had been recently updated to remove a recommendation to submit to “relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.” I tweeted this nugget of information, and [...]

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Spiders don’t use Screen Readers (SEO vs Web Accessibility)

July 25, 2008

How often have you been asked “so if we don’t use Flash, this will be searchable/accessible, right”? As though there is some new compound word describing a site whose content is easily available to all non-human user agents.
Ah, we should be so lucky! While some coding practices aid in both SEO and web [...]

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what’s the deal with… personalization

July 10, 2008

Personalization is the idea of tailoring an experience to a specific individual. This is particularly prevalent in e-Commerce. There are a few ways to achieve this.
The ATG e-Commerce platform uses ‘a scenario engine’ to provide personalized content. The engine uses a rules-based system, either based on user attributes or user behaviour. These can be simple [...]

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Flash Indexing

July 1, 2008

As a previously scheduled post on accessibility and indexability went live, a few folks pointed me to some news on searchable/indexable swfs.
A few of the articles I checked out:

Google Now Crawling and Indexing Flash Content
Improved Flash Indexing (Official Google Webmaster Central Blog)
SWF searchability FAQ

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what’s the deal with… findability, searchability, indexability and accessibility?

July 1, 2008

As a front-end web developer, I often hear the terms “findable”, “searchable”, “indexable” and “accessible” thrown around interchangeably. For many, they mean that the content can be accessed by a non-human, be it a screen reader or a search engine spider. On some level this is true, but there are several significant differences that are [...]

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The New Image of Search

June 16, 2008

Recently, Mark Scholl tweeted I need a new picture to satisfy business purposes.. While I realize now that he probably meant a photo of himself, he’s “the search guy” to me, so I first thought that he wanted an icon that represented what he did.
When we think of search, we think of that trusty magnifying [...]

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Artificial Intelligence: a solution for Artificial Content? (Fighting Hidden Keyword Spam)

June 9, 2008

I was recently doing some research for a blog post I’m writing on screen readers vs SEO for the RI:Technology Blog. A 2005 blog post by Matt Cutts from Google entitled “SEO Mistakes: Unwise Comments” solicited many concerns about the use of hidden content being considered keyword spam.
There are plenty of legitimate reasons for hiding [...]

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