Speaking

Andrea Hill has presented at the following events:

LexisNexis Global Solutions Development Summit
Miamisburg, OH – June 6, 2007

UI Trends and Changing User Expectations

Spring <br /> Conference
Athens, OH – June 3, 2008

Web Accessibility Acronyms (WCAG, WAI-ARIA, JAWS) – WTF?
It’s no longer enough for a developer to know Java, .NET, PHP, AS, HTML, CSS, JS, XML (insert other TLAs as applicable), now they’re expected to be experts on WCAG, W3C, ADA, WAI, WAI-ARIA, JAWS and Section 508, as well. This introductory session will provide attendees with an overview of web accessibility topics, terms and tools.

Making RIAs Accessible
Rich Internet Applications offer the site visitor a more interactive, engaging experience. But can this richness be conveyed to a user of assistive technologies, and how?
This session will differentiate between DOM-based (AJAX) and Plugin-based (Flash/Flex) RIAs in terms of navigation and notification of changes taking place. We will look at current and proposed best practices and techniques.

Columbus Digital Adobe Users Group
Columbus, OH – July 29, 2008

Web Accessibility

Colorado Nonprofit Association Fall Conference 2008
Denver, CO – October 6, 2008

Linked In or Left Out: 10 Ways That Social Media Will Transform Nonprofit Organizations (co-present with Mark Marosits)
Attendee feedback included:

  • “I had never even heard of some of these media alternatives – really good framework”
  • “really eye opening and informative. Wish there had been more specifics on web sites”
  • “Way too short! Fabulous info but could have been a full day workshop”

Strengthening Community Health Centers
Nashville, TN – January 14, 2009

Social Media and its Impact on Marketing, PR and Individual Expectations
“Social media” differs from traditional media. In this session, we will set the stage for the discussion over the next two days and look at “social media” and how it relates to our marketing work with health centers and the PCA.

What Are They Saying About You?
This session will explore the topics of “buzz metrics monitoring” and “reputation management.” What is being said about the PCA or the health centers (or your competitors) online? In this session will look at ways to monitor for references of your PCA and/or members online and discuss what you are currently doing.

Making the PCA and Your Members “Findable”
We may have specific terms to describe our services, but are those really what people are looking for when performing an on-line search? This session will be in a “show and tell” fashion. We will look at tools such as Google Keyword Search to identify alternative terms people may be searching for to find our services. We will also look at competitive sites and services using Yahoo Site Explorer to identify how they are being referenced.

What Is Your Website Saying About You?
In this session we look at participants’ websites. We will view sites in terms of functionality, SEO optimization, and look and feel. We will discuss “best practices” and recommendations that will benefit the entire team, not just those whose sites are reviewed.

2009 Public Health Preparedness Summit
San Diego, CA – February 18, 2009

Linked In or Left Out: How Social Media is Transforming Emergency Preparedness (co-present with Tonya Peters)
In the changing and increasingly important world of Emergency Preparedness, Response and Recovery, communication tools and tactics require a new level of speed, reach and efficiency.  Blogs, social networks and e-communities are dramatically changing how Public Health interacts with local and national partners as well how it disseminates information to people in the community before, during and after a disaster event. This workshop is designed for Public Health and Emergency Preparedness professionals of various social media skill levels. In this two hour interactive session, you will learn the ABCs of social media, share your experiences working in this new arena with your peers, discover how social media tools apply to your emergency and disaster work, and explore opportunities to customize these tools to work for your organization.  In an era of new media, the discipline of Social Marketing remains a key discipline for accelerating change in the field of Public Health.  We are simply adding social media to our toolbox.  For Public Health preparedness teams, these innovative practices can mean faster mobilization; a broader reach and more accurate information to help keep communities stay safe.

2009 Integrated Medical, Public Health, Preparedness and Response Training Summit
Dallas, TX – April 5, 2009

Linked In or Left Out: Social Marketing &  Social Media for Public Health Preparedness & Response (co-present with Tonya Peters)
This workshop is designed to introduce participants to social marketing and how to integrate social media tools an tactics to reach target audiences with the right messages. It is intended for those at the front lines of public health ad emergency response of various social marketing and social media skill levels, especially those with near-term, measurable objectives and finite resources. In the changing world of Emergency Preparedness, Response and Recovery, communication tools and tactics require a new level of speed, reach and efficiency. Blogs, social networks and e-communities are dramatically changing how Public Health interacts with local and national partners as well as how it disseminates information to people in the community before, during and after a disaster event. In an era of new media, the discipline of Social Marketing remains a key discipline for accelerating change in the field of Public Health. By providing participants with a new toolkit to profile audiences, create messages and engage people in new ways, Public Health preparedness teams can mobilize faster, have a broader reach and engage people in an informed dialogue to help keep communities safe.

East Texas Area Health Education Center Training
Austin, TX – April 6-7, 2009

(co-present with Mark Marosits)

18th Social Marketing in Public Health Conference
Clearwater, Florida – June 19, 2009

Connected for Good: How Social Networking Sites Impact Behavior (co-present with Tonya Peters)
Influence. Persuade. Convince. Countless words have been written about the art of deliberately and directly influencing people to change their behavior, but what are we overlooking that can help us get our job done? Social networks are not new to those seeking to mobilize resources and impact change but in an evolving era of online interaction, social networking sites also have significant implications for social marketers and how they can inadvertently impact the way people act.