Rolling out the Denver Roller Dolls Online Marketing Efforts

July 7, 2009

In addition to being a marathon runner, I also recently started skating with one of the top ranked roller derby leagues in the nation, the Denver Roller Dolls. In addition to skating, every member of the league must serve on a committee. When I joined in January 2009, I made the simple choice to join [...]

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1.8 million Victoria’s Secret fans on Facebook

July 2, 2009

The folks at my former agency Resource Interactive work with some pretty big clients. It was fun to be among the first to hear about the new Victoria’s Secret facebook presence (one of my former colleagues, Michael Krotscheck can truly claim to be their number one fan!) VS is a huge brand with a huge [...]

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Why are you on Facebook?

June 30, 2009

Facebook is the new darling of social media, and increasingly I hear organizations being asked “are you on Facebook”? In the cases where the answer is yes, there is no more discussion. A negative response, however, seems always to be accompanied with a tinge of regret. If an organization isn’t on Facebook, it would seem, [...]

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The Real Implication of Facebook Vanity URLs

June 16, 2009

In earlier posts, I discussed my use of privacy settings on Facebook, and on my blog sidebar it clearly states “I tend to restrict my Facebook friends to people I’ve met in person. ” In general, my Facebook account is much more closely aligned with my athletic and social pursuits than my technical and social [...]

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Will Twitter Kill the RSS star?

June 11, 2009

When I speak at conferences or training seminars, I ask who in the room has heard of RSS. Despite the fact it’s been around for close to a decade, generally less than 10% of attendees are aware of it. I always explain that RSS lowers barriers: people no longer need to go to many different [...]

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Accuracy of Employment Status on Social Networks

June 4, 2009

The other day I was creating a Company Profile on Linkedin, and noticed that there were some employees showing up who are no longer with the company.

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Designing for the Social Web – Book Review and Giveaway

June 2, 2009

I have been a fan of Joshua Porter and his writings over at the Bokardo Blog for quite awhile. When he announced that he’d written a book, Designing for the Social Web, I knew I wanted to read it. It’s taken me a year since its release, but I finally was able to read it, [...]

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Is your Facebook Focus Privacy or Publicity?

May 26, 2009

What IS Facebook? According to the homepage, “Facebook helps you connect and share with the people in your life.” But how aggressively or personally are you connecting and sharing? Is your personal approach to Facebook one of privacy or publicity? Have you ever considered the impact of your online engagement?

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So your boss wants you to tweet..

May 15, 2009

Good news: your employer has caught onto this social media stuff and understands its place in promoting your organization. Bad news: he wants you to tweet on behalf of the company. Sure, getting paid to chat with others doesn’t sound like a bad thing. But how can you be sure you’re ‘doing it right’ and [...]

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Does your Organization Need a Wikipedia Entry?

May 12, 2009

While many may not be familiar with the term ‘crowdsourcing‘, most Internet users are familiar with Wikipedia, the online collaborative encyclopedia. Indeed, it has even gained some legitimacy as some courts have allowed the inclusion of information found in Wikipedia to be used in cases. When evaluating your online presence, should your organization have a [...]

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