Social Media Mullets

Over at the Marketing Tech Blog, Douglas Karr just posted a to-be-classic post entitled You Know You’re a Smippy When…. According to Doug, a Smippy is a social media hippy, someone who believes that “bloggers write their blog posts graciously from the goodness of their heart.”, and “outsourcing your company blog is some violation of the commandments of blogging.” Nothing wrong with this viewpoint, but most of us need to be out in the working world, paying the bills.

Social media has two sides to it: what I call the personal and professional sides. The smippy is obviously very focused on the personal side. The company that recognizes social media is a cheap, fast way to disseminate a message is oriented towards the professional side. But for many of us, there are benefits to both: we use social media in our personal as well as professional lives.

We are social media mullets (smullets?): business in the front, party in the back.

Guy Kawasaki and Darren Rowse

The mullet hairstyle offers a powerful statement. It states that an individual has a balanced life: he works hard, he plays hard, and he can move in a variety of different circles.

While the smippies may liken brands on twitter to a cop who shows up at a kegger, the smullet can party it up relatively unnoticed. And come Monday morning, he can impress the boss with all the networking he did, under the pretense of “primary research”.

The smullet understands the power of both personal and professional branding, and can use them both to his advantage. He has his own personality, but never compromises the integrity of his employer. If a smullet DOES decide to play hooky from work, he doesn’t post it on facebook. He understands the power of social media – both positive and negative.

So ignore the naysayers who claim that mullets are “so last millennium”. Show the world you know how this crazy social media stuff works. Remember, it’s not a hairstyle, it’s a lifestyle!

13 thoughts on “Social Media Mullets

  • Andrea I just had to check out the post when you Tweeted about this πŸ™‚ Love the pictures, hilarious!

    I agree, I tend to find myself in a bind with the Business and Personal side of things. I have to use privacy settings mostly on my personal sites / personal networks which only my friends/family can see and then I have my business networks / business sites thats all business.

  • @JustinSMV I’m with you: as I state in the connections sidebar, I’ll connect with folks on different networks based on how I know them. I believe there legitimate reasons for the different social media sites and services, and I try to use them differently.

    In some ways, I also believe that plays into personalization and targeted messaging. That’s why I have a running blog and a work blog, and running and work twitter accounts. By segmenting the different parts of my life, I can better provide people with the information that’s relevant to them.

    Follow me on twitter: afhill262

  • There are still a few, very few, Aussies that have a mullet and I’m not sure if it’s coming back into fashion or if they are just throwbacks from another generation?

    Follow me on twitter: AussieSire

  • @Sire I believe in some circles they’re coming back into fashion. In Columbus, OH (where I recently moved from), a salon called Crazy Mullets opened within the past year.

    Follow me on twitter: afhill262

  • Gee, you learn something new every day. You know I always thought that the mullet originate here in Australia. How surprised was I to find that the origin of the mullet was a hell of a lot older than I could have ever imagined.

    Follow me on twitter: AussieSire

  • Wow, there really IS a website for everything. LOL

    Anyway Andrea, just popping over to thank you for the awesome comment at my place, and I look forward to interacting more. πŸ™‚

  • Thanks! If you’re an email subscriber be sure to check out my URL above if you haven’t already. πŸ˜‰

    You’ve been making some awesome comments so far. πŸ™‚

  • Andrea, you have outdone yourself with this post. I totally have a social media mullet. You need to create a badge or widget for this that we can all put on our blogs. Social media mullets unite!

  • I’ve heard the phrase “social media mullet” used to describe the content of putting wild content (linkbait, controversial pieces) in the inaccesable back alleys of a clean, corporate website… with nowhere in the nav links for the casual user to discover it.

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