Over at the Marketing Tech Blog, Douglas Karr just posted a to-be-classic post entitled You Know You’re a Smippy When…. According to Doug, a Smippy is a social media hippy, someone who believes that “bloggers write their blog posts graciously from the goodness of their heart.”, and “outsourcing your company blog is some violation of the commandments of blogging.” Nothing wrong with this viewpoint, but most of us need to be out in the working world, paying the bills.
Social media has two sides to it: what I call the personal and professional sides. The smippy is obviously very focused on the personal side. The company that recognizes social media is a cheap, fast way to disseminate a message is oriented towards the professional side. But for many of us, there are benefits to both: we use social media in our personal as well as professional lives.
We are social media mullets (smullets?): business in the front, party in the back.
The mullet hairstyle offers a powerful statement. It states that an individual has a balanced life: he works hard, he plays hard, and he can move in a variety of different circles.
While the smippies may liken brands on twitter to a cop who shows up at a kegger, the smullet can party it up relatively unnoticed. And come Monday morning, he can impress the boss with all the networking he did, under the pretense of “primary research”.
The smullet understands the power of both personal and professional branding, and can use them both to his advantage. He has his own personality, but never compromises the integrity of his employer. If a smullet DOES decide to play hooky from work, he doesn’t post it on facebook. He understands the power of social media – both positive and negative.
So ignore the naysayers who claim that mullets are “so last millennium”. Show the world you know how this crazy social media stuff works. Remember, it’s not a hairstyle, it’s a lifestyle!