The challenges with learning about the entire product suite for ATG is that there is LOT there! Campaign optimizer, customer intelligence — there are plenty of ways to gather lots of data on user behaviour, to perform analysis and enhance the user experience. I think it’s really compelling.
The challenge is our role in the site development/enhancement/maintenance. I would say that much of this information would be of business relevance for the company for whom we’re doing the work. Would they be the ones therefore to be using these tools, or is that a service we would offer?
Before class started this morning, I was chatting with an Information Architect and a Business Analyst, and we were talking about how much of this needs to be supported by formal business needs. While we may try to tease that information from the client, there is a question of how much we should be influencing their overall business strategy.
I think what we need to do is really be careful about how we can leverage what ATG offers to meet our client’s needs. As I mentioned earlier, we really do need to be sure we’re aware what functionality is included in which product. While it does appear that the scenario engine is the driver of the entire system, and we could manually build in the functionality we’re looking for, we will need to be conscious of the costs and benefits associated with each product.
Anytime there has been a question if ATG can do what we want, we’re told that it can. Well, it’s built off java, so really it can support anything java can, it’s just a question of whether or not it is OOTB or if we must customize or extend.
A little information can be a dangerous thing, and I know I will have to be careful not to be too agreeable about what we CAN do without considering the time and effort involved in it…