One of my favorite authors is Dr. Wayne Dyer. I’ve found his books inspiring and referred back to them countless times through my life. I almost said ‘career’ there, but these aren’t business books per se. They’re about living life to the fullest.
The single book that has affected me the most is “Manifest Your Destiny”. A second is “The Power of Intention”. The premise is similar: focus on what you wish to attract into your life. Be purposeful.
So here I am, January 4, 2016. This isn’t a resolution, because the phrase “to resolve” has been hijacked around this time of year to mean “try to adopt some behavior” rather than the true meaning “to make a definite and serious decision to do something.” It’s an intention. “To intend” is “to have in mind; plan”.
This is going to be a busy year for me; I have a wedding to plan for Jan 2017! But I have some professional aspirations as well.
2016 will be a year of teaching and sharing.
At ReadyTalk I am going to be leading a series of innovation workshops to help decentralize our new product development. Some of that will be mentoring teams, and I’ll also be pulling together resources on different tools and approaches. One of the needs that’s already been identified (who to talk to for problem validation!) has lead to my development of my e-book “How To Find Your Future Customers: A Customer Development Guide“, which will be available via Gumroad on Jan 26. Rather than leading the single new product initiative, I want to be a supporting player for multiple in-flight initiatives so we can do more faster.
I also intend to pursue a new startup idea: Martin.ai is the idea I pitched at Boulder Startup Weekend in November. It helps startups get better, faster insights from their customer interviews. I’ll do this on my own as long as I can, to share what I’ve learned about customer discovery. I’m pretty busy over there blogging and sharing resources, including weekly progress reports, so I may be even more silent over here! As I outlined in my blog post “The Pivot“, I originally came up with the idea of Martin.ai to help offset confirmation bias during customer interviews – how a passionate researcher may ignore subtle cues from his interviewees. But I realized that even before we interpret interview findings, a bigger challenge facing new researchers is simply asking the right questions! So I’ll be educating new researchers on the types of questions they need to ask to mitigate their biggest startup risks.
This is going to be a great year!