SEO isn’t dead. It’s alive & well & working in tandem with SM: [link to post]

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All of these different options to market a business remind me of my closet. I am a pack-rat (TMI, i know…) and it seems that that’s how marketing is. Nothing gets forever thrown away. Newspaper didn’t die when radio came along, radio when TV came along, TV with the Internet…. you get my drift. But we don’t use them the way we did back in the the olden days. We’ll keep piling on these mediums & methods and perhaps put ourselves into a conundrum: What do we do? What do we use? Too many choices?

The upside is that now that we have so many options – SEO, PPC, SMM, XYZ – we can come at our challenges in a variety of ways. One problem with that, as Bret stated, is that it is so ever and quickly changing that it is hard to keep up. But its fun trying!

I work with a client who does photo prints. They have machinery that used to bring in 10′s of thousands of dollars of revenue a month. But with advances in technology, that $10k piece of equip barely brings in 4 grand a YEAR now – and this happened in less than 10 years! But they keep it, because no one else has it. And every now and then someone needs the service it provides. AND the fact that they still can do it makes them unique. So, so far, its worth keeping.

I don’t think SEO is dead or will go away. The old ways of doing it will, right into the Recycle Bin with html on Notepad. But, every now and then, someone will take it off the shelf dust it and put it to use.

One could make the case that brands could stop hiring copywriters as well. After all, don’t we all know the English language? But the copywriting industry is safe and always will be.

A few points to consider, from a company perspective many don’t have the time or desire to be experts in how search engines index sites. Search agencies fill that void for some by staying on top of industry changes so clients don’t have to, the same way agencies stay on top of marketing trends etc, or developers stay on top of new technologies.

Also consider that the web moves volumes faster than search engines do. While many walk about touting Web 2.0 expertise (which I think is a sham/marketing term), engines still wrestle with “Web 1.0″ factors.

Yes, content is king and always will be, but Google is not even close to cracking content out of anything resembling 2.0 technology. I was just at a search conference this week where engineers made that point painfully clear again, as they have been saying since 2001.

Those who see SEO as inserting keywords in content and complaining about flash have such a limited understanding, it’s hard to know where to begin.

Did Microsoft Frontpage put developers out of business? Did anyone proclaim design is dead?

SEO is about branding and marketing using search engines as the vehicle. The same way another marketer might use a print ad, a billboard, or a TV spot.

You are right all that stuff I wrote and that last line is all I needed to say

great sentiment!

SMM has made SEO so much easier for me it’s insane. Parasite Marketing, VSEO and aggregation has made SEO definitely less time consuming.

SEO is Dead Son……
Who cares if SEO goes by the way side smart marketers have already made moves way past that and our deep in SMM. The key is SEO peeps use their skill set learned from that craft and incorporate it in SMM and other creative social marketing techniques.

It reminds me of a running back who is a great runner and then becomes good at receiving. Now he is a double threat. Until SEO is dead(I doubt it) most smart marketers will be a double threat and be able to offer SEO and SMM.

I consulted with a company where PPC and SEO worked great and SMM sucked. Then another company SEO and SMM worked and PPC’s ROI was to costly. I think industry makes a difference.

Oh by the way in my SEO endeavors I never made up pages that didn’t have meaning and could not be read by a regular humans. That is just bad optimization

Just so ya know I am not a BS person you can look my rankings up on Google ‘internet music marketing’ under MusicAndModelMarketing.com, ‘video internet marketing’ ‘fort lauderdale photographers’ Media55.com all top 10 for pretty competitive words. I used SMM,VIM and SEO to make that happen. So instead asking the question is SEO Dead? The better question is can you incorporate SMM and SEO together and improve both results.

I have handled million dollar PPC accounts, have had 1000′s of words ranked in the search engines and have tested and signed up for 500+ social websites. I am an Internet Marketer I don’t care what’s going I need to know whats coming.