The Business of Running

August 19, 2008

Recently I read two books that allowed me to mix business with pleasure. I am an avid runner, and recently sought inspiration and enlightenment in “Marathon Woman: Running the Race to Revolutionize Women’s Sports” and “Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running.” I met Kathrine Switzer, the first [...]

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“so what’s with the new Bell campaign?” “hmmm….er….”

August 17, 2008

Back in Canada visiting my family, I’ve been exposed to some different commercials recently. One of the most noteworthy is the new Bell campaign. I had noticed some odd typography in the ads, and my brother also commented on it. The ads show different slogans, “today just got better“, “apple eater“, “rocker” with the “er” [...]

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what’s the deal with… personalization

July 10, 2008

Personalization is the idea of tailoring an experience to a specific individual. This is particularly prevalent in e-Commerce. There are a few ways to achieve this. The ATG e-Commerce platform uses ‘a scenario engine’ to provide personalized content. The engine uses a rules-based system, either based on user attributes or user behaviour. These can be [...]

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How do you segment your online behaviour?

July 5, 2008

I was just playing around with wordle and decided to see how I used my blog, tumblog and del.icio.us accounts. Wordle uses an RSS feed to make something that looks suspiciously like a tag cloud, but is not. I was actually a little surprised how they turned out: I had no idea I wrote so [...]

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Content Marketing

July 3, 2008

Dave Knox over at Hard Knox Life just posted this great slideshow on Content Marketing by Helge Tenno. Although I strongly dislike the addition of “two-dot-oh” to the end of any term, I will admit the Agency2.0 he speaks of at the end of the show sounds pretty appealing! | Upload your own The first [...]

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Strategies for Blogging and Social Network Marketing: A Case Study (PodCamp Ohio)

June 29, 2008

The final session of the day that I attended was on strategies for blogging and social networking marketing. Some of the content was similar to the viral campaign session I’d attended earlier, I liked the use of the one specific case study to frame their work. Right away speaker Bill Balderaz of Webbed Marketing laid [...]

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Learning about Learning to Listen

June 23, 2008

I just came across the blog post ‘Learning to listen – the real “quiet revolution” that is social media‘ by Maddie Grant. I was really interested in a quote she used that stated that there are five different listening styles, ranging from appreciative and empathetic through comprehensive to discerning and evaluative. The comment is also [...]

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Accidental Branding Review

June 22, 2008

A month or so ago, I was invited by a publicist to read and review some of David Vinjamuri’s book “Accidental Branding: How Ordinary People Build Extraordinary Brands.” She explained to me that the “covers 7 entrepreneurs and how they broke the rules of marketing in the creation of their brand.” Never one to turn [...]

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Lifestreaming at iCitizen

May 21, 2008

On May 20 and 21st, I was working at the “lifestreaming/blogging” station at the social media cafe at the iCitizen conference. The conference itself had the standard speakers and panels, and the cafe was a supplementary opportunity for conference delegates to learn more about, well, social media. There were four stations: “lifestreaming/blogging”, “community conversations”, “new [...]

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iCitizen – Open Source Communication Channels?

May 21, 2008

Doc Searls (co-author of the Cluetrain Manifesto) is speaking at iCitizen about Open Source and Vendor Relationship Management. This is one of only a few sessions I’ve actually been able to attend, and it ended up being quite tech-heavy. Great for me! The idea is about how we can change our perspective on how to [...]

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