The Anatomy of Buzz Revisited – Book Review

April 20, 2009

When Emanuel Rosen wrote “The Anatomy of Buzz” a decade ago, he could only speculate on the extent to which the Internet would change word of mouth marketing. In the latest version of his book “The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing“, Rosen has returned with a “completely updated and revised edition [...]

1 comment Read the full article →

What’s the deal with “Crowdsourcing”?

April 9, 2009

So far this year I’ve spoken at two conferences with my co-worker Tonya Peters, and we conduct a “social media terms quiz” to assess the level of knowledge of the audience. The one term that consistently throws people off is “crowdsourcing”. Crowdsourcing is basically what it sounds like: outsourcing to a group. Or according to [...]

6 comments Read the full article →

Buzz-worthy

February 27, 2009

Emanuel Rosen wrote the book on word-of-mouth marketing. Literally. In the late ’90s, he was the author of the national bestseller “The Anatomy of Buzz.” I listened to the audiobook, and mentioned it in passing in a blog post from last July. Earlier this week, I received an email that seemed to come from Mr. [...]

1 comment Read the full article →

Want effective online marketing? DON’T build a website.

February 12, 2009

At least, don’t only build a site. A decade or so ago, having a website was a huge marketing initiative. If an ad had a URL on it, people would check it out simply out of novelty. A website was a way to give people additional information on your products and services, information that they [...]

6 comments Read the full article →

Social Media Confession: I Hate Online Video

January 29, 2009

Yes, I know that as a good social media aficionado I should be following Gary Vaynerchuk (@GaryVee on twitter). He’s an Internet celebrity, largely as a result of his daily webcast about wine, and is recognized as a visionary in the arena of online marketing and social media. I’ll never learn much from Gary directly, [...]

4 comments Read the full article →

A new visual identity with crowdSPRING

December 30, 2008

A few weeks ago, I decided to rebrand and refocus my blog. As I debated on overall site organization and a name, I also decided I wanted a strong visual identity. I heard about crowdSPRING, a “creative marketplace” where buyers submit creative projects and Creatives submit actual designs. I was intrigued with the model for [...]

3 comments Read the full article →

Hey baby, what’s your URL?

November 20, 2008

The other day, Chris Brogan asked on his blog, should every outward facing employee have a web presence? I responded there, but it’s an interesting enough idea I wanted to bring it back here. Part of my role as Director of Social Media and Interactive Technology at Worldways is to establish our social media practices [...]

0 comments Read the full article →

So much for an open presidency

November 17, 2008

Much has already been written about the importance of the use of technology in the U.S. election. Change.gov has been applauded as an important nod to the importance of engaging with people, yet has still received some criticisms about how open it really is. Still, it is a fantastic indicator of the effectiveness of technology [...]

1 comment Read the full article →

My Lowe’s Dream Application

September 16, 2008

As a recovering developer no longer working in the commercial marketing field, I can now freely share my “dream application” ideas for different brands Any homeowner knows there are always plenty of projects on the go. As a soon-to-be landlord, I also have the joy of mentally trying to categorize projects as “repair” vs “improvement” [...]

5 comments Read the full article →

What’s the deal with Twittad – does it work? who knows?

September 8, 2008

Today I came across a blog post about Twittad, a way to make money off your twitter profile. The jist of the service seems to be that you sell the background of your profile to an advertiser. I’m pretty interested in this idea for a few reasons (and no, not interested because I think it’s [...]

10 comments Read the full article →

← Previous Entries

Next Entries →