Comments on: Groundswell review

By: Abel Ponder

Abel Ponder — Sat, 04 Feb 2012 23:05:54 +0000

wow, awesome blog article.Really thank you!

By: Embracing the Groundswell and Your Customers « Reflections on New Media, Writing & Life

Sat, 28 Mar 2009 19:45:26 +0000

[...] Andrea Hill notes, in a blog post about Groundswell, technology rapidly changes, which could result in Groundswell becoming quickly outdated if [...]

By: Andrea Hill

Andrea Hill — Mon, 29 Dec 2008 18:57:17 +0000

@Terri,
well in some ways it may be easier to present the approach in the way you desire. I’ve found that unlearning bad habits or overcoming preconceived notions can often be the largest challenge. Coming into a community that is less familiar with social media may be the best way to start things off on the right foot.

By: Terri MacMillan

Terri MacMillan — Mon, 29 Dec 2008 16:39:56 +0000

@Andrea: oh. goodness, they’re not both for me, it would take me too long! I’ll read the English while my partner, who is Japanese, will read the Japanese, and compare notes…

Well, your ‘…same sentiment and approach…” question is indeed the challenge. On the mobile front, I think the Japanese are culturally way ahead of the States, with novels being written, and becoming hugely popular, on mobile phones>books>movies, etc.

Social media doesn’t seem to be as rich here, but it also seems to suit its huge audience quite well. The approach to anonymity is a bit different, but not entirely. But, the big issue of how interested companies are in opening up is a definitely a potential obstacle.

Since the company is doing something that we believe has a good societal benefit and a lot of natural interest for people here, we’ll be the point people for their social media effort for this particular project: it’ll be an authentic and very transparent project. That way, they’ll get a chance to see how it works, and move into the space in a way that suits them culturally. We hope!

By: Andrea Hill

Andrea Hill — Mon, 29 Dec 2008 16:24:39 +0000

@Terri – wow, that different languages would be interesting! I was a French/Spanish major in university, and occasionally would read the same book in different languages – the nuances are interesting.
I wonder if the same sentiment and approach will translate well into the Japanese culture.. in many ways I see their technology domain as far advanced, but I’m not familiar with how comfortable companies are with opening up and letting others take the reins of their marketing and public persona.

By: Terri MacMillan

Terri MacMillan — Mon, 29 Dec 2008 13:36:11 +0000

great review, perhaps the best one I’ve read! I’m starting to work with a company here in Japan, and very much looking to use the book as a starting point, so I ordered 2: in Japanese and English

By: Jeremiah Owyang

Jeremiah Owyang — Wed, 12 Nov 2008 18:59:01 +0000

Great review, reading this book before I joined really helped me to get excited about joining the team. Thanks again.

By: Josh Bernoff

Josh Bernoff — Tue, 08 Jul 2008 13:34:54 +0000

Thanks for the great review. You obviously put a lot of time into it.

The more we hear about people using the book in their own businesses, the more excited we get.