What is a “Popular” Post?

January 4, 2010

The other day, I posted a list of the Top Ten Posts on this blog. I used Google Analytics’ measure of “top content” to create that list.
Top Content according to Google Analytics is page views. But does that really equate to popularity?
Aside: Postrank tried to change our perceptions of “top” content, looking at visitor [...]

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5 suggestions for print designers moving to web

May 28, 2009

I’m not a web designer, by any means. Sure, I have a graphic design certificate, but my design skills pretty well peaked in 2003 when I completed the online program (although my portfolio is still featured on the sessions.edu site!)
But as someone who’s been taking amazing designs and making them functional for close [...]

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Social Networks: Too Much Drama

March 24, 2009

So opine the teen girls on the SxSW panel “What Teens & Tweens Want In A Web Site/Application”. When high schoolers bemoan that social networking sites like mySpace and Facebook are too much like high school, does social networking have a future?

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Develop an Effective Online Marketing Campaign by Asking ‘Why’ Not ‘What’

December 23, 2008

We hear it again and again: “I want a widget”, “we need to be on facebook”. A development team will say “ok”. A good strategic partner will ask “why”.

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The difference between social media and social networking

December 18, 2008

When the New York Times infers that social networking helped Barack Obama get the most powerful job in the world, you know there is a serious paradigm shift underway.
So when you decide your organization needs some of this “social stuff” for your own, how do you know what to ask for?

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Six Services to Enhance Conversation and Community through Comments

December 4, 2008

For many, the difference between a blog and a webpage is the ability for site visitors to leave comments. The major blog platforms (wordpress, typepad, blogspot, livejournal) all come with commenting enabled, to stimulate engagement and help build community.
Commenting is a big discussion point (no pun intended) – who owns comment content, and where [...]

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Buzz metrics monitoring and reputation management

November 26, 2008

Sometime last Spring I fell in love with the term “buzz metrics monitoring”. As a developer at Resource, my role was to build, not to validate the effectiveness of our campaigns, but it was interesting to see how our work was being seen by others. Many of us haphazardly set up google alerts or monitored [...]

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SEO is dead, long live Social Media?

November 10, 2008

Yesterday at the Thin Air Summit, I attended a panel entitled “Search Engine Optimization with New Media.” Panelists were Brett Borders, Elizabeth Yarnell and John Fischer, and the session was moderated by Micah Baldwin.
The presentation consisted of a slide overview by Brett, some general recommendations by the other panelists, and then a few [...]

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Google devaluing Human-Filtered Directories?

October 22, 2008

At the Mile High Social Media Club meeting tonight, speaker Brett Borders mentioned that the google webmaster guidelines had been recently updated to remove a recommendation to submit to “relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.” I tweeted this nugget of information, and [...]

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