The line between social and professional is a blur. Who’s to say your best friend–or that long long high school classmate–doesn’t spit an idea back at you after you post a status update? Aren’t you cheating yourself by assuming ideas only come from quote-unquote “professional” connections?

And how do you know your clients aren’t interested in roller derby? If your boss can drink you under the table at the holiday party, your client might be a former roller derby champion. Until you blur the line, though, you–and the client–will never know.

Interesting commenting between me and @afhill at http://ff.im/-3hlnN — I argue my objective is to make money, but she won’t use Facebook?

I think that’s an entirely different topic! The notion of an overall objective and selecting the appropriate SM channels, vs having an objective for each individual SM service. My primary use of Facebook is personal connection.. yes, ultimately that may lead to business, but I wouldn’t say that my use of Facebook was unsuccessful if I did not see business come of it. I contrast that with my Twitter use: I very rarely engage in chitter-chatter that is not related to my (however broad) industry on my @afhill account. Different audiences, different primary purposes.

thanks for your comments, by the way! I do appreciate it – it’s great to actually have some conversation going; it enhances the original post!

Do I really think my clients are interested in roller derby? Not so much.. that’s why I have two blogs and two twitter accounts.. I don’t have that segregation on Facebook, so I at least try to spam them less than in the other “opt-in” channels.

Sorry, I don’t buy that.

My objective is to make money. Isn’t that yours, too?

Ari Herzog’s last blog post..How Newspaper Mission Statements Could Change

I tend to go to the other extreme: I’m very aware of catering my message to my audience and before I post a quiz result I think about whether or not it offers any value to my readers… if not, I don’t bother sharing.