Dear Mark and team,
Please, forget the Newsfeed. You’re never going to please everyone. Instead, can you step it up with events?
Events aren’t bad right now. The ability to see who else is attending, and share to my profile is great. But there’s so much more you could be doing…
Make it easier to add events to Facebook
My organization has ongoing events. Right now I add information about it to our website, and then if I remember, I create a Facebook event. The ability to duplicate or set recurring events would ensure I always used Facebook for promotion.
Promote events off-site
You’ve gotten into the widget game already with the fan boxes, why not create an event box as well? Let an organization host all the event details on Facebook, and point people to it from a event box on their site? Like a fan box, you could show attendees to motivate other people to RSVP and attend. And of course, draw more people to Facebook.
Remind people of the events they RSVPed to – and remind their friends!
Ok, so don’t completely forget about the Newsfeed. What if the day of an event I’d RSVPed to, you prompted me to tell my friends I was attending? That would help me remember what I had going on, and give the event organizers one last promotional push. And of course, as we all learned from Beacon: make sure the notifications are per-event, and opt-in! ;^)
Let administrators RSVP as individuals
If I create an event on the behalf of a page, I can RSVP as an individual, but any comments left on the wall are on the behalf of the page. Actually, this is an issue with page management on the whole, I can’t respond to wall posts as an individual on a page I administer. Yet apparently I can “like” items on the page…? Sorry, I digress: I’ll save fan page administration for another note.
Just make the whole iPhone experience better
On the iPhone right now I can see events I’ve been invited to, and must click to view details to see how I RSVPed. If I’m invited to something and I decline, it still clutters up my view.
In contrast, on the full version I only see the events to which I RSVPed, whether or not I was invited. This is a very different experience, and actually seems like it’s counter-intuitive. On a mobile device, space is limited. Why would I want to see events I wasn’t planning on attending, and not have access to those to which I’d RSVPed?
When I click on the Events tab…oh wait, what???
Geez Mark, so I grabbed that screen shot above from my Events tab, but when I created an event and then deleted it, I ended up at a different URL (facebook.com/events.php) – which looks more like my iPhone experience. So now I’m confused as to which is the “normal” way of accessing events. Sneaky, sneaky…
Well, regardless of which is the primary means to access events, it’s confusing to be dealt a screen of events you’ve declined. Can you imagine if accessing the friends page showed you all the people you’ve denied? Uh.. that’s rhetorical. Do NOT build that!
Let me find local events
Much to-do was made about Facebook enhancing in-site search a few months back. So why can’t I search for public events by, let’s see, location? Or type? Again: events are good right now, but actually letting people FIND events using your site would probably really encourage organizers to ensure their events were listed.
Ok, well I hate to be too demanding – and I’m sure you’re working hard on many of these enhancements already. But I really think you could enhance events as a win-win-win: benefits to event promoters, benefits to event attendees, AND benefits to your organization.
I look forward to seeing what you come up with – and hey, if you have any sort of press conference to promote it – invite me, mmkay?