Comments on: Content Marketing http://www.afhill.com/blog/content-marketing/ Reflections on online strategy, social media marketing, web accessibility and interactive design. Tue, 07 Feb 2012 22:14:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Liza Hausman http://www.afhill.com/blog/content-marketing/#comment-32622 Liza Hausman Mon, 07 Jul 2008 16:06:52 +0000 http://www.afhill.com/blog/?p=972#comment-32622 Agree that a client should want a widget to drive specific objectives - but driving traffic to another site isn't a solid objective, particularly for social media advertising where banners are failing because people don't want to leave what they are doing. Interactions which are designed to drive awareness, affect attitude towards a brand or product, or encourage a conversation are much better objectives to have. Agree that a client should want a widget to drive specific objectives – but driving traffic to another site isn’t a solid objective, particularly for social media advertising where banners are failing because people don’t want to leave what they are doing. Interactions which are designed to drive awareness, affect attitude towards a brand or product, or encourage a conversation are much better objectives to have.

]]> By: Helge Tennø http://www.afhill.com/blog/content-marketing/#comment-32253 Helge Tennø Sun, 06 Jul 2008 15:29:20 +0000 http://www.afhill.com/blog/?p=972#comment-32253 Hi Andrea, thanks for commenting and expanding on my slideshow, really appreciate it :o) Regarding the quote being discussed here it's by Cory Doctrow of Boing Boing and I tend to use youTube and Google Video as an example to "prove" it :o) Google Video was launched by a giant corporation, but the service was nothing more than a library where one could find and watch video. YouTube was launched by two guys in a garage but let people not only consume content, but recommend, comment and enrich it. What happened was that even though access to interesting video is very nice, using the content as a social object was what really caught fire.. And we know the rest of the story :o) Trendwatching.com (which has 8000 trendspies around the world) can also be quoted by saying "participation is the new consumption". Thanks again for the attention :o) - Helge Hi Andrea, thanks for commenting and expanding on my slideshow, really appreciate it :o )

Regarding the quote being discussed here it’s by Cory Doctrow of Boing Boing and I tend to use youTube and Google Video as an example to “prove” it :o )

Google Video was launched by a giant corporation, but the service was nothing more than a library where one could find and watch video. YouTube was launched by two guys in a garage but let people not only consume content, but recommend, comment and enrich it. What happened was that even though access to interesting video is very nice, using the content as a social object was what really caught fire.. And we know the rest of the story :o )

Trendwatching.com (which has 8000 trendspies around the world) can also be quoted by saying “participation is the new consumption”.

Thanks again for the attention :o )
- Helge

]]> By: Andrea http://www.afhill.com/blog/content-marketing/#comment-31904 Andrea Sat, 05 Jul 2008 13:02:12 +0000 http://www.afhill.com/blog/?p=972#comment-31904 I agree with you.. it IS content (who wants to go to an empty discussion forum), but it's not content generated by the brand. You can have a bunch of "stuff" on your site, but people are more likely to be engaged and return if it is updated, or if they themselves can contribute. I agree with you.. it IS content (who wants to go to an empty discussion forum), but it’s not content generated by the brand. You can have a bunch of “stuff” on your site, but people are more likely to be engaged and return if it is updated, or if they themselves can contribute.

]]> By: John Lampard http://www.afhill.com/blog/content-marketing/#comment-31900 John Lampard Sat, 05 Jul 2008 12:53:32 +0000 http://www.afhill.com/blog/?p=972#comment-31900 <i>Content isn’t king. Conversation is king.</i> I find that interesting. Conversation strikes me as being a form of content. I see the point though... if content gets people talking then you are doing something right :) Content isn’t king. Conversation is king. I find that interesting. Conversation strikes me as being a form of content. I see the point though… if content gets people talking then you are doing something right :)

]]> By: Andrea http://www.afhill.com/blog/content-marketing/#comment-31784 Andrea Sat, 05 Jul 2008 05:20:00 +0000 http://www.afhill.com/blog/?p=972#comment-31784 exactly... the content is what you talk about.. but you need to provide people with the means to communicate. it's like word of mouth marketing vs online viral marketing. WOM only goes one or two steps, then *poof*. Viral marketing can stay as powerful regardless of the number of people it passes through. Hm, ok, maybe that's not really the same thing.. but I meant it in regards to giving people the means to share and fuel the fire. exactly… the content is what you talk about.. but you need to provide people with the means to communicate. it’s like word of mouth marketing vs online viral marketing. WOM only goes one or two steps, then *poof*. Viral marketing can stay as powerful regardless of the number of people it passes through.

Hm, ok, maybe that’s not really the same thing.. but I meant it in regards to giving people the means to share and fuel the fire.

]]> By: Michael Krotscheck http://www.afhill.com/blog/content-marketing/#comment-31650 Michael Krotscheck Fri, 04 Jul 2008 21:00:53 +0000 http://www.afhill.com/blog/?p=972#comment-31650 Not to play devil's advocate here, but if your Content is crap, you can't really have a Conversation about it. Not to play devil’s advocate here, but if your Content is crap, you can’t really have a Conversation about it.

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