Designing the Moment Book Review

In his first book, Designing the Obvious, Robert Hoekman, Jr. described seven core tenets of great Web application design: Build only what’s necessary Quickly turn beginning users into intermediates Prevent errors whenever possible and handle the errors we cannot prevent gracefully Reduce and refine interactions and task flows until even the most complicated applications are[…]

Designing for the Social Web – Book Review and Giveaway

I have been a fan of Joshua Porter and his writings over at the Bokardo Blog for quite awhile. When he announced that he’d written a book, Designing for the Social Web, I knew I wanted to read it. It’s taken me a year since its release, but I finally was able to read it,[…]

Look what the Easter Bunny brought!

A few months ago at Web Directions North, I met a representative from Peachpit Press. He offered me free books, which I of course accepted. As you can see, he was also kind enough to provide me with a number of books to give away: 2 copies of “Designing for the Social Web” by Joshua[…]


Emanuel Rosen wrote the book on word-of-mouth marketing. Literally. In the late ’90s, he was the author of the national bestseller “The Anatomy of Buzz.” I listened to the audiobook, and mentioned it in passing in a blog post from last July. Earlier this week, I received an email that seemed to come from Mr.[…]