Emanuel Rosen wrote the book on word-of-mouth marketing. Literally. In the late ’90s, he was the author of the national bestseller “The Anatomy of Buzz.”
I listened to the audiobook, and mentioned it in passing in a blog post from last July. Earlier this week, I received an email that seemed to come from Mr. Rosen himself stating that the book had been revised, and asking if I’d be interested in a copy. Naturally, I said yes, and last night I received “The Anatomy of Buzz Revisited“.
The book came signed, with Mr Rosen’s business card with a short note as well. The personal touch makes a difference, and I’m eager to dive in, read the book and share my thoughts.
Yup, that’s word-of-mouth marketing put into action. The guy knows his stuff.
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