Recently I read two books that allowed me to mix business with pleasure. I am an avid runner, and recently sought inspiration and enlightenment in “Marathon Woman: Running the Race to Revolutionize Women’s Sports” and “Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running.” I met Kathrine Switzer, the first [...]

A month or so ago, I was invited by a publicist to read and review some of David Vinjamuri’s book “Accidental Branding: How Ordinary People Build Extraordinary Brands.” She explained to me that the “covers 7 entrepreneurs and how they broke the rules of marketing in the creation of their brand.” Never one to turn [...]