Superfreakonomics Book Review

November 25, 2009

Before learning about mavens in The Tipping Point, the magic 10,000 Hours in Outliers or the fact that the biggest trends are actually the smallest from Microtrends, my appetite for social sciences books and the examination of societal patterns and trends was whet with Freakonomics. So when publisher Harper Collins contacted me to review SuperFreakonomics, [...]

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Designing the Moment Book Review

July 9, 2009

In his first book, Designing the Obvious, Robert Hoekman, Jr. described seven core tenets of great Web application design: Build only what’s necessary Quickly turn beginning users into intermediates Prevent errors whenever possible and handle the errors we cannot prevent gracefully Reduce and refine interactions and task flows until even the most complicated applications are [...]

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Designing for the Social Web Contest Winners

June 9, 2009

A hearty congratulations to Cristhian and Peter Kaizer – they are the winners of my first book giveaway! I compiled a list of all comments and tweets related to this giveaway (although I rendered the author himself ineligible), and then ran two random number generator scripts. It just so happened that it was one tweet [...]

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Designing for the Social Web – Book Review and Giveaway

June 2, 2009

I have been a fan of Joshua Porter and his writings over at the Bokardo Blog for quite awhile. When he announced that he’d written a book, Designing for the Social Web, I knew I wanted to read it. It’s taken me a year since its release, but I finally was able to read it, [...]

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The Anatomy of Buzz Revisited – Book Review

April 20, 2009

When Emanuel Rosen wrote “The Anatomy of Buzz” a decade ago, he could only speculate on the extent to which the Internet would change word of mouth marketing. In the latest version of his book “The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing“, Rosen has returned with a “completely updated and revised edition [...]

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Look what the Easter Bunny brought!

April 12, 2009

A few months ago at Web Directions North, I met a representative from Peachpit Press. He offered me free books, which I of course accepted. As you can see, he was also kind enough to provide me with a number of books to give away: 2 copies of “Designing for the Social Web” by Joshua [...]

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Subject to Change Book Review

March 10, 2009

The Adaptive Path book “Subject to Change” quite literally landed on my desk to review. As a long-time fan of the work of Jesse James Garrett and the folks at Adaptive Path, I was eager to read this book on “creating great products and services for an uncertain world” right away. Several years ago when [...]

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Buzz-worthy

February 27, 2009

Emanuel Rosen wrote the book on word-of-mouth marketing. Literally. In the late ’90s, he was the author of the national bestseller “The Anatomy of Buzz.” I listened to the audiobook, and mentioned it in passing in a blog post from last July. Earlier this week, I received an email that seemed to come from Mr. [...]

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The Mobile Marketing Handbook – Review

January 27, 2009

In late November 2008, Kim Dushinski of Mobile Marketing Profits released her book “The Mobile Marketing Handbook.” Having heard Kim speak at the Thin Air Summit earlier that month, I was eager to pick it up. It’s always difficult for a book on emerging technologies and marketing strategies not to be out-of-date as soon as [...]

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The Paradox of Choice Book Review

January 15, 2009

Barry Schwartz has written a book called “The Paradox of Choice: Why More Is Less“. I’ve read several books on consumer behavior, and also worked on sites for several top retailers while I was at Resource. I was interested to see how Schwartz would explore “the tyranny of choice”.

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