Comments on: blog as a delivery platform http://www.afhill.com/blog/blog-as-a-delivery-platform/ Reflections on online strategy, social media marketing, web accessibility and interactive design. Tue, 07 Feb 2012 22:14:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tawana Roney http://www.afhill.com/blog/blog-as-a-delivery-platform/#comment-251693 Tawana Roney Mon, 06 Jun 2011 23:10:45 +0000 http://www.afhill.com/blog/2008/01/23/blog-as-a-delivery-platform/#comment-251693 I simply added your web site to my top picks. I love reading your posts. Thanks! I simply added your web site to my top picks. I love reading your posts. Thanks!

]]> By: Too Long, Didn’t Read | Krotscheck.net http://www.afhill.com/blog/blog-as-a-delivery-platform/#comment-13785 Too Long, Didn’t Read | Krotscheck.net Sun, 27 Jan 2008 01:11:25 +0000 http://www.afhill.com/blog/2008/01/23/blog-as-a-delivery-platform/#comment-13785 [...] piece on the topic by another coworker, taking the topic to the next step and discussing the blog as a delivery platform. The third was my own struggle to even complete a post (you wouldn’t believe how many unfinished [...] [...] piece on the topic by another coworker, taking the topic to the next step and discussing the blog as a delivery platform. The third was my own struggle to even complete a post (you wouldn’t believe how many unfinished [...]

]]> By: Michael Krotscheck http://www.afhill.com/blog/blog-as-a-delivery-platform/#comment-13698 Michael Krotscheck Wed, 23 Jan 2008 20:43:40 +0000 http://www.afhill.com/blog/2008/01/23/blog-as-a-delivery-platform/#comment-13698 I think your last paragraph hints at the real way of thinking about this: It's not about the blog, it's about the audience. A blog focusing on scientific research, for instance, will have an audience perfectly willing to slug through pages of research notes and citations. To contrast a community blog like wordpress or livejournal will cater to a much more casual group interested in text bites and rapidly consumed content. As a result I also have different expectations between domain blogs and community blogs. The former has a domain, a "brand" as it were, and as a reader I am self selecting myself to be a part of that brand, and I expect it to adhere to that brand (which, if we're being O.P.E.N., also requires my input and participation). The latter of the two doesn't have a strong brand other than that of the umbrella company, and as a result I expect a much lower noise-to-signal ratio. I think your last paragraph hints at the real way of thinking about this: It’s not about the blog, it’s about the audience. A blog focusing on scientific research, for instance, will have an audience perfectly willing to slug through pages of research notes and citations. To contrast a community blog like wordpress or livejournal will cater to a much more casual group interested in text bites and rapidly consumed content.

As a result I also have different expectations between domain blogs and community blogs. The former has a domain, a “brand” as it were, and as a reader I am self selecting myself to be a part of that brand, and I expect it to adhere to that brand (which, if we’re being O.P.E.N., also requires my input and participation). The latter of the two doesn’t have a strong brand other than that of the umbrella company, and as a result I expect a much lower noise-to-signal ratio.

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