One of my favorite authors is Dr. Wayne Dyer. I’ve found his books inspiring and referred back to them countless times through my life. I almost said ‘career’ there, but these aren’t business books per se. They’re about living life to the fullest. The single book that has affected me the most is “Manifest Your[…]
We recently launched two new products at ReadyTalk. We set up landing pages to allow people to sign up in advance, so that we could let them know when the product would be available for trial. Although we could have managed this process ourselves via mailing lists, we decided to use the platform Prefinery, built[…]
This was my second year attending the Lean Startup Conference. Last year I was an attendee, and this year I was honored to have been selected as a speaker. I’ll admit that having my own dedicated timeslot (at 2:30pm the final day of the conference) meant I was never completely in “learner” mode, in the[…]
This past weekend I attended the Global Startup Battle at Boulder Startup Weekend. I attended the weekend to see how the mentors (a team of heavy hitters from different industries) would guide the teams to validate their ideas and identify viable business models. Perhaps I should have had an inkling that that wasn’t their focus[…]
They say you can’t learn ’til you launch, but you need to truly launch. Don’t solely rely on internal feedback or solve a problem so specific you can never grow the business.
My name is Andrea Hill, and I’m *not* a start-up founder. I work on a small team and do customer discovery and testing to find product-market fit, I read all about #growth-hacking and am trying to optimize this whole pricing thing. But at the end of the day I go home, secure that I’ll get a nice paycheck (with 401(k) match!) on a regular basis.
Google has always stated its mission is to “organize the world’s information and make it universally accessible and useful.” Amazon’s is to “build a place where people can come to find and discover anything they might want to buy online.”
Creating a landing page to validate interest in and willingness to pay for your product is an oft-mentioned strategy in the lean startup community.
But landing page development can be an easy way to generate excitement and shared vision with an internal team as well.
It’s been several years since I was doing a lot of public speaking as part of my role at Worldways Social Marketing. I’m now prepared to share my insights on intrapreneurship and innovation with others.
The Lean Startup movement has become a popular approach to considering and validating new business opportunities. It focuses on customer discovery and taking an iterative approach to designing and developing the business.