This weekend is my orientation for my MBA program. Tonight I’ll meet my future classmates and we’ll get to work through our first “case study for fun”. Tomorrow we’ll meet our various professors and learn about the classes we’ll be taking for the next two years.
I thought it would be good to capture a few of my thoughts on this blog since it’s pretty well gone dormant anyway, but I’m not sure how long that will continue. While some of my thoughts may be of interest/assistance to others, I recognize that some things are best not left on a public forum.
We were given a case study to read in advance of our meeting tonight. It was on a subject I’m familiar with, and I found myself adding in opinion based on information not within the case itself. I have no idea if that’s appropriate or not… is the purpose of this assignment to look at our critical thinking skills based on a defined body of knowledge? Or is this document simply a starting point? I suppose that’s the purpose of the assignment, so we can figure out what to do before we have to do it for credit!
Coming from a computer science background, I am aware of the subtlety of “right and wrong” versus “optimal” solutions to problems. I’ll be interested to learn how this plays out in business school..
I’ve been reading more about video marketing and promotion as of late, and there seem to be a few schools of thought.
Your video should live in one place
Similar to how you don’t want duplicative content on your blog and elsewhere, your video should have one home and you should promote that single location. You may have a teaser video on YouTube, but you’d drive to your site to see the entire content.
Your video should be everywhere
This is the reason services like OneLoad exist. Your content should be available everywhere people may seek it out.
I suspect there is no “right” or “wrong”, but these different approaches are related to your intent. Is the video a promotional tool to drive traffic to your content, or is it the actual content itself? If you are creating video as a means to drive traffic to your site, you’d want it in as many places as possible.
But if your video IS the content, you’d want to be a bit more selective so that you can focus your marketing on a single location and try to really drive up traffic to that one location. Possibly this may help you from competing against yourself in SERPs.
What about optimization?
Something else to consider – when you post your videos in multiple places, you could use different keywords, titles, descriptions on different platforms to test their effectiveness- Basically some A/B testing between platforms on the same content. This follows along the model of the video being the driver to content – similar to the idea of using different keywords in an ad buy.
I started this blog nearly a decade ago as a place to gather my thoughts on web development and user experience design. As I progressed in my career, it started to include more information on strategical implementation of digital tools for marketing purposes.
This May I will be starting MBA studies at Leeds School of Business, ultimately (likely) focusing on sustainability. This is a conscious decision to move beyond the technical to a more holistic view on business. I can’t say I will blog as much as I used to, but I suspect there will be posts now and then as I go through my classes. Although the subject matter will likely differ from my previous posts, I’ll continue to integrate my previous experience where I can.
You’re welcome to come along for the ride!