Confession: Not a Startup Founder

My name is Andrea Hill, and I’m *not* a start-up founder. I work on a small team and do customer discovery and testing to find product-market fit, I read all about #growth-hacking and am trying to optimize this whole pricing thing. But at the end of the day I go home, secure that I’ll get a nice paycheck (with 401(k) match!) on a regular basis.


Freemium vs Free Trial

Both the free trial and the freemium model lower the barrier of entry for prospective new customers. But what is the difference, and when is it appropriate to use one versus the other? The free trial offers users a way to try a full-featured product for a limited period (generally time-based) before requiring them to[…]