They say you can’t learn ’til you launch, but you need to truly launch. Don’t solely rely on internal feedback or solve a problem so specific you can never grow the business.
My name is Andrea Hill, and I’m *not* a start-up founder. I work on a small team and do customer discovery and testing to find product-market fit, I read all about #growth-hacking and am trying to optimize this whole pricing thing. But at the end of the day I go home, secure that I’ll get a nice paycheck (with 401(k) match!) on a regular basis.
Google has always stated its mission is to “organize the world’s information and make it universally accessible and useful.” Amazon’s is to “build a place where people can come to find and discover anything they might want to buy online.”
Creating a landing page to validate interest in and willingness to pay for your product is an oft-mentioned strategy in the lean startup community.
But landing page development can be an easy way to generate excitement and shared vision with an internal team as well.
It’s been several years since I was doing a lot of public speaking as part of my role at Worldways Social Marketing. I’m now prepared to share my insights on intrapreneurship and innovation with others.
The Lean Startup movement has become a popular approach to considering and validating new business opportunities. It focuses on customer discovery and taking an iterative approach to designing and developing the business.
According to McKinsey & Company, an organization must have initiatives in each of the three horizons to ensure long-term success.
Both the free trial and the freemium model lower the barrier of entry for prospective new customers. But what is the difference, and when is it appropriate to use one versus the other? The free trial offers users a way to try a full-featured product for a limited period (generally time-based) before requiring them to[…]